Users will soon have a new feature that permits them to reduce the quantity of AI-made media appearing in their timelines. This initiative comes as the platform disclosed that it now features more than 1 thousand million content made with AI.
Trial and Implementation
This change is being tested over the next few weeks before a global launch. This advancement comes amid a surge in content created by AI, spurred by emerging video-generation tools.
The Broader AI Trend
Recent reports that nearly a tenth of the fastest-growing channels on another major platform exclusively feature clips produced artificially. A considerable share of this content is considered “AI slop”, a phrase for poor-quality, bulk-generated content that is frequently absurd or surreal.
“We know from our community that numerous viewers appreciate content made with AI tools, including computer-generated images to educational videos, and we aim to provide users the option to increase or decrease of that, according to their own preferences,” commented a platform representative.
AI on the Platform
The platform shared that there are currently 1.3bn videos on its network identified as AI-generated. Overall, in excess of 100 m videos are uploaded to the service every day, making clips made by AI a limited portion of its overall inventory.
How to Adjust Settings
Viewers will be able to limit or boost the level of AI-generated videos they watch by accessing the topic control option in the platform and choosing “AI-generated content”. Other topics that are already be modified under the tool cover news, fashion, beauty, and movement.
Content Labeling and Policies
TikTok’s rules require users to tag convincing AI-made content, and it prohibits dangerous deepfakes of public figures or critical incidents. Any believable artificial content that is not labeled can be removed under its terms of service.
Additionally, the platform will henceforth add an artificially created tag to content made using its own AI tools, or identified by an industry-wide initiative for spotting AI-generated material. This action is designed to deter users from attempting to circumvent the labeling process.
Educational Initiatives
TikTok is furthermore introducing a $2 million awareness program for specialists and groups to create informative material about using AI responsibly. This program will support charitable organizations focused on training programming and robotics.
Content Safety Approach
TikTok has justified its moderation strategy, during debate over proposals to cut jobs for a large number of safety staff in Britain. The company is set to cut hundreds of positions in its trust and safety department in London, with trade unions and online safety experts voicing alarm that staff are being displaced by AI moderation.
A trust and safety lead explained that human moderation would continue to be important, but artificial intelligence can protect employees by removing the most graphic content before it has to be seen by staff. The company announced a notable drop in shocking and graphic content reviewed by content reviewers over the past year due to the use of its automated systems.
It is vital to integrate people and machines to maintain a secure environment,” she said. “We’ll have people as integral to the approach, but we further consider it’s highly necessary to limit contact with unsafe media as quickly as possible, which is the area in which a lot of the machine support is really helping us operate efficiently.”
